PC, the ultimate doom of Apple

Isn't it ironic, that Steve Jobs died of disease with initials PC?
Anyways, this is not going to be another "OMG! He did soooo much for the world!!" article.
(I do not mean to deny the work he's done, though.)

Instead, I'd like to talk about FUTURE OF APPLE!

Recently, I had a little fight with some of me friends. They said "Yeah, sure. Steve Jobs is the one who did everything. Designed all the devices, programmed the software, made the ads. Don't be ridiculous. His death changes nothing". I must say this opinion wasn't very funded, nor accompanied by any other arguments.
I had to disagree.

Because ultimately, what does apple separate from every other electronics corporation?
It's public image, it's notoriety, it's importance in pop culture.
Not pricing, nor technical advancements.
People buy apple products because it's a safe bet. Because they don't know advantages of others.
If there were more samsung billboards, than Apple billboards, people would buy samsung more than apple.
Technically, it's all the same.

And Steve Jobs created this image. At first, it was a little kid that followed his dream, creating great new gadgets in his garage.
And his great talent led him to building huge corporation, whose products has everyone.
Such a nice story. But also a very naive one.
And people seem to like naive stories.

Only the death of Steve Jobs led to regression of Apple stocks by 8 percent.
Releasing iPhone 4S was a terrible strategic move.
Maybe a sign of Titan's fall?

Who knows what the future will bring?
Except for Nostradamus?